About
ENODA exists because
the connectivity layer
deserves better counsel.
The premise
An expert layer that scales with the IoT industry, not against it.
For a decade and a half I've watched IoT companies negotiate their connectivity stack from a position of structural disadvantage. Carriers know more than the buyer. Platform vendors know more than the integrator. Standards bodies move faster than the roadmap. The teams who actually build connected products are left to triangulate from press releases, conference floors, and whatever the last salesperson said.
The conventional response is to hire a consultancy for a project. The consultancy arrives, runs an RFP, signs a contract, and leaves. Eighteen months later the standard has shifted, the vendor has been acquired, and the buyer is back where they started, only with sunk costs.
ENODA is built around a different premise. The connectivity layer of an IoT business needs continuous expert attention, paced to the technology frontier rather than to project budgets. Most companies cannot economically hire that expertise full-time. We make it available at fractional scale, from a senior practitioner who has worked every angle of the table.
Founder
Fifteen years across every angle of the table.
Before founding ENODA, I held senior roles inside a Tier-1 telecom operator, built and sold connectivity through global platforms, and ran independent advisory engagements for IoT companies in North American and international markets. The arc has been deliberate: enough time inside the carrier to understand the economics of the network, enough time at the platform layer to understand the integration burden, and enough time as an outside advisor to see clearly what the buyers actually need.
The thread connecting all of it is connectivity at scale, with all the second-order complexity that phrase implies. SIM technology and the evolution of profile lifecycles. Multi-carrier orchestration and the architectures that make it work. Coverage economics, certification regimes, regulatory exotica. Standards work that doesn't make the press release. The commercial knife-fight that happens when two carriers want the same anchor account.
ENODA is the firm I'd have wanted to hire when I was on the buy side: small enough to be senior on every engagement, independent enough to give the real answer, and committed enough to the long view to be worth keeping on retainer.
How we work
Six commitments, in plain language.
i
Independence is the product.
We carry carrier and platform relationships because they're useful to clients, not because anyone pays us to recommend them. Reseller margins are disclosed by default.
ii
Senior on every call.
We don't run a pyramid. The person you meet is the person doing the work. The trade-off is that we work with a small number of clients at a time, by design.
iii
Plain language, by default.
If a recommendation can't be explained to your CFO in a paragraph, the recommendation isn't ready. We resist the consulting habit of confusion-as-deliverable.
iv
Frameworks given away.
Our methodology library is public. RFP templates, scorecards, checklists. The work that's worth paying for is judgement on top of those tools, not the tools themselves.
v
Long view, always.
We optimise for the architecture that holds up across the next three transitions, not the deal that closes this quarter. The retainer model aligns the incentives.
vi
The exit is always available.
Our contracts have quarterly exit windows. If we're not adding value, the right answer is to stop, not to renew out of inertia.
Common questions
Things people typically want to know.
What kinds of companies does ENODA work with?
Our typical client is an IoT company operating between roughly 10,000 and 500,000 connected devices, with global ambition or footprint, and without a dedicated head of connectivity in the executive team. We work with hardware manufacturers, connected-product companies, fleet operators, industrial monitoring providers, and telecom operators that need an independent expert layer between their leadership and the moving frontier of connectivity technology.
We do not work with pre-product startups still validating use cases, nor with companies looking purely for procurement help without strategic involvement. Both have legitimate needs; both are better served elsewhere.
What is Managed Connectivity Evolution?
Managed Connectivity Evolution is our flagship retainer engagement: a continuous expert layer that holds the long view of your connectivity stack as the underlying technology, commercial structures, and regulatory landscape change. It is built around a four-phase loop (Diagnose, Sequence, Execute, Watch) that runs continuously rather than as a series of discrete projects.
The premise is that connectivity decisions for IoT companies are too strategically important to be outsourced episodically. Most companies cannot economically hire that expertise full-time; we make it available at fractional scale, paced to your business.
How is ENODA different from a traditional consulting firm?
Three structural differences. First, we organise around continuity rather than projects. Our retainer model is designed to keep us engaged through multiple technology transitions, not just to deliver a one-time RFP. Second, we run a small number of clients at a time, with senior practitioners on every call. We do not pyramid engagements. Third, our methodology library is published openly. The frameworks are free; the value is the judgment we bring on top of them.
Does ENODA have exclusive partnerships with specific carriers?
No. We deliberately maintain independence from any specific carrier or platform. Our Connectivity Brokerage tier helps clients select and structure the right relationships for their situation, drawing on a broad network of carrier and platform contacts. Where we earn introduction fees or referral compensation on brokered relationships, we disclose them up front. The right answer for your situation is the answer we give, even when that means recommending a relationship we have no commercial stake in.
Where does ENODA work geographically?
We work globally. Our engagements span North American, European, and Asia-Pacific markets, on retainer or project basis. The work is conducted primarily over video, with travel for major workshops, board meetings, and on-site execution where the situation warrants. Most clients find this cadence aligns better with how their own executive teams already operate.
How much does an engagement cost?
Pricing varies by engagement type and scope. Strategic Advisory engagements are project-rated, typically running 4 to 12 weeks with a defined deliverable. Managed Connectivity Evolution is an annual retainer calibrated to fleet size, geographic footprint, and commercial complexity, with quarterly review and exit windows. Implementation engagements are time-and-materials with a hard cap agreed up front.
We send a structured proposal within two business days of receiving an inquiry. The proposal covers scope, deliverables, timeline, and pricing in writing before any engagement starts.
What does the engagement process look like?
Submit an engagement inquiry through the Contact page, sharing a brief outline of your situation. We respond within two business days, often with a few follow-up questions. If we appear to be a fit, we schedule a working call structured around your situation rather than a sales presentation. From there, if both sides see a basis for working together, we send a written scope and proposal. If we are not a fit, we say so directly and, where we can, point you toward someone who is.
How does ENODA approach technology choices that may change?
The premise of our approach is that the connectivity environment around an IoT product moves faster than the product itself. We do not optimise for any single current standard; we optimise for the architecture that holds up across the next several transitions, paced to your product cycles and contract windows. Specific technology choices are part of the work, but they sit inside a longer view about how the landscape will evolve and how your company should evolve with it.
Ready to talk?
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